What is Social Media? Top 10 Social Networks
Social Media Marketing, Top Mistakes When It Comes to Social Networks
Social media extends its fold all over the world. The accessibility and user-friendly applications on either a personal computer/laptop or a mobile make the users comfortable. There are various options for different purposes of usage. We can edit the information we publish or post on social media. Is the information trustworthy? Is it reliable?
What is Social Media?
If you’re online and want a place to interact with other people, you’re probably using social media. If you ask what social media is, this is the answer – it’s a place where people meet online.
How do Companies Use Social Networks?
Despite knowing that social media platforms are one of the best ways to reach out to the mass, companies today feel hesitant. However, if you look at the statistics of how social platforms or networks can help you out with goals, you might want to rethink and use social media to your advantage.
So, let us take a look at some of the statistics of social agency and why would/should a company use social Channel:
Increasing demographic:
The age bracket of 55 to 64 is the fastest-growing demographic on Twitter, while 45 to 54 is the fast-growing demographic on Facebook and Google+, and other networks.
Since 2012, these figures have grown by 79% for Twitter, 46% for Facebook, and 56% for Google+ and others.
It suggests that if you develop a business strategy keeping in the older group of people when using social networks, it will benefit your business greatly.
Increasing mobile presence:
Today the presence of a mobile, or rather a smartphone is growing tremendously. Statistics suggest that nearly 25% of smartphone owners do not remember the last time they did not have their smartphone with them.
Furthermore, around 189 million Facebook users are said to be ”mobile-only”. It means that they do not log in to Facebook using a desktop or a laptop.
Therefore, developing a business strategy that improves and enhances your mobile presence can positively impact your business. In all kinds of business, the definition of social media monitor is more important.
Top Mistakes When It Comes to Social Networks
Yes, Social media marketing is the thing of the day! Who doesn’t want to sell and market online through social platforms is the ideal way to do it online! For people in business and entrepreneurs, the sky is the limit with this type of Marketing.
However, there are inevitable mistakes that most entrepreneurs, business people, and those looking to go into the world of Social Agency Marketing make. Here is a look at 5 of them!
1. Trying to everyone follow you!
2. Publish your blog posts!
3. Not doing enough To Get Noticed!
4. Making False Promises!
5. Not Interacting Enough!
Top 10 Social Media Platforms Compared 2020 to 2021
Sl |
Name |
MAU[Monthly Active User] |
Revenue |
Launched |
Headquarters |
| 1 | 2.7 Billion | $86 Billion | 2004 | Menlo Park, California | |
| 2 | YouTube | 2 Billion | $19.8 Billion | 2005 | San Bruno, California |
| 3 | 2 Billion | $5 Billion | 2009 | Menlo Park, California | |
| 4 | 1.16 Billion | $6.8 Billion | 2010 | Menlo Park, California | |
| 5 | TikTok | 689 Million | $35 Billion | 2016 | Culver City, California |
| 6 | Snapchat | 433 Million | $911 Million | 2011 | Los Angeles, CA |
| 7 | 430 Million | $212.5 Million | 2005 | San Francisco, CA | |
| 8 | 416 Million | $1693 Million | 2010 | San Francisco, CA | |
| 9 | 353 Million | $3.72 Billion | 2006 | San Francisco, CA | |
| 10 | 310 Million | $8.05 Billion | 2003 | Mountain, CA |
Source: SearchEngineJournal
Unleash the Power of Social Media
Where do you find these people? Through social media, of course, Facebook, for instance, is teeming with people who might be interested in what you’ve to offer. So suppose you’ve set up your presence in Social Media. It’s time to straighten things up. It would be best if you provided something that will lure customers your way.
What can you do? Social Media Marketing
1. Advertise
Facebook and YouTube can be placed to Advertise. With targeted marketing, you can reach out to people who’re interested in what you’ve to offer rather than just reaching out to all.
2. Offer Deals
Leverage in on social networks by offering exclusive deals. For instance, you can use your Facebook page to let people know about exclusive offers. As a result, you can ensure that people who will like your Page will only access the recommendations.
3. Organize Contests
The other way to make a difference is to organize contests and sweepstakes. It’sIt’s a time-tested method to garner interest and increase engagement, and social media can help you gather plenty of people.
4. Increase User Database
The more the number of customers you know, the more is your ability to gather potential customers. You can do this by making users sign up for simple forms so that you can send them email newsletters later, with all that you’ve to offer.
5. Make customers review you
Some businesses are scared of reviews. If you’re, try to improve the services and not be. Instead, look at potential influencers and those who can spread the word. If people are interested in your product and like it, they can promote it on social platforms. Good word of mouth publicity through social networks is a great way to increase social agency presence and build on branding inspiration and value.
6. Remembering the Basics
You should maintain a presence across various social channels. Of course, Facebook, Pinterest, Linked In, Instagram, TikTok, Reddit, Snapchat, WhatsApp, Yelp, and Twitter are a must, but you will do well to leverage in on other social channels like Pinterest, YouTube, and Tumblr. Find the best 20 social media list 2021 with DA.
The Top 10 Social Media Apps by Monthly Active Users
- Facebook: 2.7 Billion
- YouTube: 2 Billion
- WhatsApp: 2 Billion
- Instagram: 1.16 Billion
- TikTok: 689 Million
- Snapchat: 433 Million
- Reddit: 430 Million
- Pinterest: 416 Million
- Twitter: 353 Million
- LinkedIn: 310 Million
The Top 10 Social Media Platforms Founder Name, Headquarters, Launching date, and Yearly Revenue:
1. FaceBook
- Headquarters: Menlo Park, CA
- Launched: 2004
- Monthly Active Users: 2.7 billion
- Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes
- Revenue: $86 billion (2020)
2. YouTube
- Launched: 2005
- Headquarters: San Bruno, California
- Monthly Active Users: 2 billion
- Revenue: $19.8 billion (2020)
- Founders: Jawed Karim, Steve Chen, Chad Hurley
3. WhatsApp
- Launched: 2009
- Headquarters: Menlo Park, California
- Monthly Active Users: 2 billion
- Revenue: $5 billion (2020) estimated
- Founders: Brian Acton, Jan Koum
4. Instagram
- Headquarters: Menlo Park, CA
- Launched: 2010
- Monthly Active Users: 1.16 billion
- Founders: Kevin Systrom, Mike Krieger
- Revenue: $6.8 billion (2020)
5. TikTok
- Launched: 2016
- Headquarters: Culver City, California
- Monthly Active Users: 689 million
- Founders: ByteDance Ltd, Zhang Yiming, Toutiao
- Revenue: $35 billion (2020)
6. Snapchat
- Headquarters: Los Angeles, CA
- Launched: 2011
- Monthly Active Users: 433 million
- Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz
- Revenue: $911 million (2020)
7. Reddit
- Launched: 2005
- Headquarters: San Francisco, CA
- Monthly Active Users: 430 million
- Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz
- Revenue: $212.5 million (2020)
8. Pinterest
- Launched: 2010
- Headquarters: San Francisco, CA
- Monthly Active Users: 416 million
- Founders: Ben Silbermann, Paul Sciarra, Evan Sharp
- Revenue: $1,693 million (2020)
9. Twitter
- Headquarters: San Francisco, CA
- Launched: 2006
- Monthly Active Users: 353 million
- Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
- Revenue: $3.72 billion (2020)
10. LinkedIn
- Headquarters: Sunnyvale, CA
- Launched: 2003
- Monthly Active Users: 310 million (estimated 2019)
- Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly
- Revenue: $8.05 billion (2020)
Source: Statista
Take a Way
In the end, do not forget about SEO. While SEO can be slow, optimizing product descriptions and images for buyers to find them easily is one step that you should not forget, ever.
